Content

Voice and tone

Inline reads the whole draft and asks questions in the margin; it never writes for the student. The voice holds the same posture in every sentence: it asks, it stays plain, and it claims nothing the product does not do.

Principles

Five commitments every sentence keeps, from a button label to the pricing page. Each sits beside the line that proves it.

  • Questions are the product The voice asks rather than instructs. Where another tool would say "add evidence here", Inline asks what evidence would convince the reader.
    04

    Which reader is this paragraph written for?

  • Plain beats clever Short declarative sentences in everyday words. A line that needs a second read ships rewritten.
    Free for students. Funded by their school.pricing
  • Say the uncomfortable thing plainly The refusal to write is the pitch. Lead with it and never soften it.
    The AI that refuses to write your essay.homepage hero
  • Evidence over adjectives Claims carry a number or a named mechanism, never a stack of adjectives.
    We did not scrape the internet. We earned every essay.training data
  • The student is never the problem Errors blame the system, limits state facts, and no sentence implies suspicion of the writer.
    Feedback didn't come back. Your draft is saved.error toast

Tone by context

One voice, five registers. The register moves with the reader's situation; the principles never do.

Tone by context
ContextRegisterIt reads like
Product UICalm, short, factual. The interface narrates state; it never celebrates itself.412 words will be read.
ErrorsWhat happened, what is safe, what to do next. The draft is always safe and the message always says so.Feedback didn't come back. Your draft is saved.
Marketing to institutionsClear, concrete, respectful of faculty expertise. Sell time and rigor, never fear.Office hours end; deadlines don't.
Legal and consentComplete sentences, no softening, no persuasion. The reader is deciding something.Inline does not store raw keystrokes.
Release notesPlain past tense. What changed and for whom, without launch theater.Fixed a case where rerunning feedback could duplicate questions.

The institutional register

Inline reads the full draft, then asks focused questions in the margin. It never writes a sentence for the student.

Do describe the mechanism and the refusal in plain sentences a dean can quote.

Answers to the questions that matter most. We handle the formatting instantly. Writing is hard. We get it.

Don't ship filler: a content-free subhead, an over-promised trivial feature, and empathy that reads empty to a faculty buyer.

Vocabulary

The words Inline reaches for, the words it never prints, and who gets the verb. Terms govern student-facing and faculty-facing copy.

Reach for

Preferred vocabulary
TermMeaningDo not substitute
draftThe student's writing at any stagedocument, submission, content
questionThe unit Inline returnsinsight, suggestion, comment, tip
passOne full read of the draftscan, analysis
marginWhere questions sit, beside the writingsidebar, panel
feedback runOne metered feedback requestcredit, token, generation
BrainstormingThe named pre-draft mode; keeps its capitalchat, ideation
process reportThe fixed, expiring report a student chooses to shareactivity log, audit trail
professorThe faculty reader, as students say itinstructor, educator
writing centerThe campus partner unittutoring service

Never write

Banned vocabulary
GroupNever writeWrite instead
Marketing buzzwordsAI-powered, seamless, empower, revolutionize, leverage, cutting-edge, game-changing, unlock, superchargeThe mechanism or the number: "reads the whole draft", "a set number of runs each week"
Surveillance framing, in any student-facing sensedetect, catch, flag, risk score, authenticityPlain activity counts: "typed, pasted, and deleted totals", "checkpoints", "active time"
Category namesAI detector, never, in any context"AI tutor" is acceptable when a category name is needed

Who gets the verb

Inline only asks questions; it never rewrites your essay.

Do make Inline the actor, with plain verbs: reads, asks, saves, never writes.

Our AI thinks your thesis needs work.

Don't give the model a mind or a judgment. Inline asks about the thesis; it doesn't rate it.

Microcopy patterns

Six flows where wording carries the most weight. Copy the shape, not just the strings.

Button labels

Do start with the verb and name the outcome. A label is a promise about what happens next.
Don't use buzzword verbs or generic labels. "Unlock" sells, "Submit" and "Go" name nothing.

Empty states

No drafts yet

A draft here is read in full before Inline asks anything.

Do say what the space is for and offer one action.
Nothing here yet!

Create a draft to spark deeper thinking.

Don't fill the space with cheer and filler. "Spark deeper thinking" names no mechanism, and the exclamation mark is banned everywhere.

Errors

Feedback didn't come back. Your draft is saved.

Do follow the canonical shape: what happened, what is safe, what to do next. The draft is always safe and we always say so.

Oops! Something went wrong. Please try again later.

Don't apologize vaguely. This answers none of the three questions, and "oops" makes a system failure sound like a personality.

Quota and upgrades

You reached this week's feedback limit. It resets Monday. Your draft is saved and ready when it does.

Do state the limit, when it resets, and the path up. No pressure; the draft keeps working.
You're out of runs!

Upgrade now before you fall behind your class.

Don't manufacture urgency or guilt. Fear of falling behind is exactly the feeling Inline exists to remove.

Confirmations and destructive actions

Delete this draft?

Monument essay and its 6 questions will be gone for good. There is no undo.

Do name the thing and the consequence, and label both buttons with verbs. Keeping is the safe default.
Are you sure?

This action cannot be undone.

Don't ask "Are you sure?". It names neither the action nor what is lost, and "OK" confirms nothing in particular.

Consent and privacy moments

Do show the exact boundary before the student joins: one plain list of what a professor can see, one of what they cannot.
Join Modern political thought?

By joining, you agree to the class integrity features that keep student writing authentic. You can manage visibility anytime in settings.

Don't gesture at settings or wrap visibility in integrity language. "Authentic" frames the student as a suspect.

The contrast sentence

Two short clauses: the first states the expected thing, the second turns it. These four are canon, and the device is at saturation; a new one needs a strong reason.

Free for students. Funded by their school.

pricing

Think with AI. Don't write with it.

philosophy

Office hours end; deadlines don't.

availability · the semicolon form counts

We did not scrape the internet. We earned every essay.

training data
One per screen.

The turn carries the argument and dulls with repetition. Cap it at one contrast sentence per screen or section, and keep every neighboring line plain.

Office hours end; deadlines don't.

Inline reads the whole draft and asks its questions at any hour a student writes.

Do spend the turn once, then support it with plain sentences.

Think with AI. Don't write with it.

Free for students. Funded by their school.

Office hours end; deadlines don't.

Don't stack turns. Three reversals on one screen read as a tic, and none of them lands.

Rules

The checklist a review runs against any new copy, in product or marketing.

  1. No exclamation marks. If a sentence only lands with one, the sentence is not done.
  2. No em or en dashes. Use a period, comma, semicolon, or colon; two short sentences beat one long one.
  3. Contractions are welcome. Inline writes like a person explaining, except in legal and consent text, which stays formal.
  4. Verbs first on actions. A label names what happens next: Get feedback, Save draft, Start Brainstorming.
  5. Evidence or a smaller claim. Attach the number or the named mechanism; without one, shrink the claim instead of inflating the language.
  6. Hedge honestly. Unshipped is "planned", unconfirmed partners are "in discussion", and disclaimers travel with their comparison.
  7. Errors follow one shape. What happened, what is safe, what to do next; the draft is always safe and we always say so.
  8. One contrast sentence per screen. The turn is the signature move; repetition blunts it.
  9. Surveillance words never reach students. Activity is plain counts, never detection, risk, or authenticity; "AI detector" appears nowhere.